Help center
Flows, campaigns & approvals
Two words you’ll see everywhere in MailPanda, and one promise: nothing reaches a customer’s inbox until you’ve approved it.
Flows — emails that send themselves
A flow is an automatic email (or short series) triggered by something a customer does. You approve it once, and it keeps working around the clock:
- Welcome series — introduces your brand when someone subscribes
- Abandoned checkout — a friendly nudge when someone almost bought; usually the highest-earning email a store has
- Post-purchase — a thank-you that turns first-time buyers into repeat ones
Campaigns — one-off sends you schedule
A campaign is a single email to your list on a date: a launch, a sale, a seasonal moment. MailPanda keeps a rolling calendar of campaign ideas planned around your products and the time of year, and designs each one for your review.
The approval step
Everything MailPanda designs lands in Approvals first. Open an email and read it exactly as your customer would. Then:
- Approve it— the email is published: into Klaviyo as a draft, or queued in MailPanda’s own sending, depending on your setup.
- Ask for changes— click the part you want changed, or just type it in the chat: “use the blue product shot”, “shorter subject line”, “less salesy”. MailPanda revises and brings it back.
Revisions take a couple of minutes — you can go ahead and leave this tab while MailPanda works; the updated design will be waiting in Approvals when you return.
Where to find it
- Approvals — the Notifications bell in the top-right is the standing place to look: it shows a count when something needs your yes, and opening it has an Open approvals hub link. You can also reach the hub any time from your name in the bottom-left corner → More tools → Approvals (on a phone, the More tab).
- Flows — in the left sidebar: every automatic email and its status.
- Campaigns — in the left sidebar: the calendar of upcoming one-off sends.
Can something send without my approval?
No. Approval is the gate, and it’s not optional. If you never approve an email, it never sends — MailPanda will nudge you that things are waiting, but it won’t send on your behalf.
I approved something and changed my mind
If it published to Klaviyo as a draft, just edit or delete the draft in Klaviyo — nothing has been sent yet. If it’s a scheduled campaign, open it in Campaigns and unschedule it before the send date. And if something did go out that shouldn’t have, message us in the chat bubble right away and we’ll help you assess and follow up.
Still stuck? We’re here.
If you’re signed in, the fastest way to reach us is the chat bubble in the bottom-right corner of the app — a real person reads every message. You can also email support@mailpanda.aiand we’ll get back to you within one business day.